Take the plunge into imagining what your product or service could be. Create inspiration design challenges you can use in a sprint or workshop to deliver fresh thinking and insights.
Use the value proposition canvas the bridge product features to the needs of the user. And learn how to use these insights in marketing and team building.
Define users and customers through four powerful lenses: demographic, psychographic, behavioural and geographic segmentation. Bring the user's story to life through personas.
Discover the difference between quantitative and qualitative research. Get the most out of surveys and interviews so you can validate your product idea.
From data diving to mystery shopping: discover eight tips to help you find product inspiration with design thinking.
Discover how Airbnb uses design thinking to create belonging with employees.
Discover how Airbnb uses design thinking to create trust with customers.
Learn how to use empathy to design new products and stories by being user-centric. Get practical tips on how to research what users need and how to capture your insights into user journeys, stories and prototypes.