Podcast Design Thinking: User segmentation and personasPost author:Mike ParsonsPost published:July 22, 2020Post category:PodcastDefine users and customers through four powerful lenses: demographic, psychographic, behavioural and geographic segmentation. Bring the user’s story to life through personas. You Might Also Like Podcast Design Thinking: Defining your primary product feature August 5, 2020 Podcast Rapid Prototyping: Working with users October 28, 2020 Podcast Lean Startup: The build, measure, learn loop November 11, 2020