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New Case Study: WeWork – What Can We Learn?

The WeWork story holds many powerful lessons for entrepreneurs and designers. From a world-class product to a failed IPO – we can find many learnings for ourselves. Enjoy the short and sharp analysis case study. Subscribe to BottomUp here.

Wework Case Study

Here’s the contents of the WeWork Case Study:

  1. Product
    1. Analysis
    2. Factional Ownership
    3. Advocacy

       

  2. People
    1. Employee Perks
    2. Glassdoor Advocacy

       

  3. Promotion
    1. Awareness
    2. Sentiment
    3. Google Crisis

       

  4. Profit
    1. Growth Metrics
    2. IWG v WeWork
    3. Big Financial Problem
    4. Customer Acquisition Cost (CAC)

       

  5. Solutions
    1. Monetisation
    2. Network Effects
    3. Improve the Sales Funnel 
 

Enjoy the short and sharp analysis case study. Subscribe to BottomUp here.

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