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Read more about the article Product Management: What is the user problem?

Product Management: What is the user problem?

  • Post author:Mike Parsons
  • Post published:December 14, 2020
  • Post category:Podcast

The start of a great product is knowing what problems your users face. Learn how to capture pains and gains your customer experiences when trying to get their jobs done.

Continue ReadingProduct Management: What is the user problem?
Read more about the article Product Management: Who is your product customer?
Who Is Your Customer?

Product Management: Who is your product customer?

  • Post author:Mike Parsons
  • Post published:December 9, 2020
  • Post category:Podcast

Don't underestimate the question of who is the customer for your product. Go deep and understand the four-part checklist you need to profile your customer correctly.

Continue ReadingProduct Management: Who is your product customer?
Read more about the article Product Management: What’s the product idea?
What's Your Product Idea

Product Management: What’s the product idea?

  • Post author:Mike Parsons
  • Post published:December 7, 2020
  • Post category:Podcast

Crafting a simple and inspiring story for your product idea is essential. That's the story that will engage customers and potential employees alike. Learn how to share your product idea.

Continue ReadingProduct Management: What’s the product idea?
Read more about the article Essential skills for product creators

Essential skills for product creators

  • Post author:Mike Parsons
  • Post published:December 2, 2020
  • Post category:Podcast

Design Thinking, Rapid Prototyping, Lean Startup, Agile Software Development, and Growth Marketing are the skills required of product people. Discover how they all come together as a BottomUp way of working.

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Read more about the article Podcast Lean Startup: The big picture

Podcast Lean Startup: The big picture

  • Post author:Mike Parsons
  • Post published:November 30, 2020
  • Post category:Podcast

Lean startup brings some much need rigour to the art of product discovery. Let's see how it works together with other practices such as design thinking and agile software development.

Continue ReadingPodcast Lean Startup: The big picture
Read more about the article Podcast Lean Startup: Pivot or Persevere

Podcast Lean Startup: Pivot or Persevere

  • Post author:Mike Parsons
  • Post published:November 25, 2020
  • Post category:Podcast

A lean startup pivot is a change in strategy without a vision change. Learn how to measure and change your venture hypothesis and try a new that may yield better results.

Continue ReadingPodcast Lean Startup: Pivot or Persevere
Read more about the article Podcast Lean Startup: Growth Engine

Podcast Lean Startup: Growth Engine

  • Post author:Mike Parsons
  • Post published:November 23, 2020
  • Post category:Podcast

Growth is a central idea for any new product or company. Using Lean Startup, you can explore different growth engines that work best for your product. Let's go deep into three types of growth; sticky, viral and paid.

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Read more about the article Podcast Lean Startup: Measuring Fit

Podcast Lean Startup: Measuring Fit

  • Post author:Mike Parsons
  • Post published:November 18, 2020
  • Post category:Podcast

There are three types of fit that you will be testing over the lifetime of a product. Discover how you can find problem-solution fit, product-market fit, and distribution-conversion fit.

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Read more about the article Podcast Lean Startup: Building MVP’s

Podcast Lean Startup: Building MVP’s

  • Post author:Mike Parsons
  • Post published:November 16, 2020
  • Post category:Podcast

Building a Minimum Viable Product (MVP) is a great way to test your product idea. Discover all the ways you can learn test: surveys, prototypes, and many different types of feature-driven products.

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Read more about the article Podcast Lean Startup: The build, measure, learn loop

Podcast Lean Startup: The build, measure, learn loop

  • Post author:Mike Parsons
  • Post published:November 11, 2020
  • Post category:Podcast

A completed lean product is made up of hundreds of small tests. Let's decode the scientific method to continually testing your hypothesis through the data-informed experiments.

Continue ReadingPodcast Lean Startup: The build, measure, learn loop
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