Define users and customers through four powerful lenses: demographic, psychographic, behavioural and geographic segmentation. Bring the user’s story to life through personas.
Discover the difference between quantitative and qualitative research. Get the most out of surveys and interviews so you can validate your product idea.
Discover how Airbnb uses design thinking to create belonging with employees.
Discover how Airbnb uses design thinking to create trust with customers.
From platform thinking to risk management – there’s plenty to learn from challenger and traditional banks. This talk presents eight ideas and learnings from a global point interview. Key topics: technical architecture, teams, culture, growth, trust, brand
We are leaving the best until last with the Zoom case study. In this episode, we study the numbers for the Zoom business model. And they’re great! Learn how you can get an exponential business model with these insights.
Zoom thinks differently when it comes to marketing. Let’s uncover how they engage customers and train employees.
The second instalment of the case study on Zoom Video – The King of Video Conferencing. Let’s learn how they created a culture of happiness for customers and employees.