The temptation is to go big for a product launch. I implore you to consider launching small. Stay focussed and use tactics like pre-order and beta testers to stay on track.
Things get serious when we talk about a product fitting a market. And that means we need to build a Minimum Viable Product (MVP) to know if we meet the needs of a market.
Do you have a hot new product? Use the three different types of rapid prototyping to see if your users can complete their tasks with your latest creation.
There are five things we need to nurture to create high-performance teams. Discover how you can start leading with trust, conflict, commitment, accountability and results.
Getting the right people 'on the bus' is job number one. It's not just about recruiting for skills. Discover how product vision and team behaviours play a significant role in successful recruiting.
We don't do guessing in product management. We love to test and learn. Discover what pain relievers and gain creators should be in your solution.
The start of a great product is knowing what problems your users face. Learn how to capture pains and gains your customer experiences when trying to get their jobs done.
Don't underestimate the question of who is the customer for your product. Go deep and understand the four-part checklist you need to profile your customer correctly.
Crafting a simple and inspiring story for your product idea is essential. That's the story that will engage customers and potential employees alike. Learn how to share your product idea.
Design Thinking, Rapid Prototyping, Lean Startup, Agile Software Development, and Growth Marketing are the skills required of product people. Discover how they all come together as a BottomUp way of working.