Rarely are products built by one person. So how do you create alignment within a product team? Share your testing insights to get everyone on the same page. Learn how to tell your product story.
Mastering the business rules of your product can be a painstaking process. If done well, it can improve the viability of a product. Learn how to create business rules that add up.
Users stories will save you from drowning in product features. Discover how to organise your product into a system that both technical and business teammates can understand.
The user journey or map will become one of the most used files during the creation of a product. Learn how to map what users think, feel and do – so you can delight them with every click.
Selecting your primary feature can be tough. Sifting through research data and interviews can be overwhelming if you need to pick one idea. Learn how to make a better feature choice with our powerful models.
Rapid prototyping is a powerful tool to test and validate an idea. Learn how to prototype and validate your product.
Take the plunge into imagining what your product or service could be. Create inspiration design challenges you can use in a sprint or workshop to deliver fresh thinking and insights.
Use the value proposition canvas the bridge product features to the needs of the user. And learn how to use these insights in marketing and team building.
Define users and customers through four powerful lenses: demographic, psychographic, behavioural and geographic segmentation. Bring the user’s story to life through personas.
Discover the difference between quantitative and qualitative research. Get the most out of surveys and interviews so you can validate your product idea.
